
Software & Creativity
Sebastian Carrasco
Machángara Nos Une
A campaign platform that makes the Machángara river visible again through storytelling, education, and citizen action, turning awareness into real participation.


Problem
Create a movement
Machángara Nos Une needed a digital home that could do more than inform. As an environmental campaign for Quito's Machángara river, its message stayed fragmented across social media, which made it harder to connect the river's crisis with the emotions, stories, and actions the campaign wanted to inspire.


Solution
Explore the river again
We designed a responsive website that works as both a campaign hub and a growing repository for the Machángara river. It brings together educational content, expert interviews, documentary material, and interactive calls to action, turning awareness into a more direct, participatory, and memorable experience.

Key features
A living awareness platform
Every section of the site pushes in the same direction: from knowing the river to caring for it. Educational content explains what the Machángara is and what it carries, interviews bring in the people already working for it, and an interactive commitment invites every visitor to become a guardian of the river.
- 01
Educational campaign content
- 02
Interactive commitment CTA
- 03
Expert interviews repository
- 04
Documentary and social media integration


















