Software & Creativity
Sebastian Carrasco
USFQ Medios Interactivos
A marketing and SEO positioning strategy for USFQ's Medios Interactivos degree: a standalone, search-optimized site built to lift its visibility and reach prospective students.
Problem
Barriers to student engagement
Medios Interactivos lived as a page inside USFQ's main site, inheriting its navigation, its look, and an SEO setup built for the university rather than the program. Prospective students searching for a degree in games, web, and interactive media rarely found it, and when they did, it said little about why it was worth choosing.
Solution
A digital positioning strategy
We built a digital positioning plan around the people it needed to reach: buyer personas, a clear enrollment funnel, and a standalone site tuned for search. Google Analytics and an Engagebay CRM close the loop, so interest becomes applications and the program can see what is working.
Key features
A digital positioning plan
Every part of the plan points at one outcome: a prospective student who finds the program, understands what makes it different, and takes the next step toward enrolling.
- 01
Landing pages
- 02
SEO optimization
- 03
Sales funnel & buyer personas
- 04
Analytics + CRM integration
Not just a website, but a gateway to visibility and growth
Freed from the university's shared platform, the site was tuned for how students actually search: clean structure, keyword-led pages, and analytics wired into the CRM. The program now ranks, reads, and converts on its own terms.
Software Toolkit
